About a month ago I started working as a Public/ Community Relations Intern for a non-profit based in Charlotte, NC called I AM NOT THE MEDIA, something that has been an amazing experience. IANTM’s mission is “To empower teens and young adults to become conscious viewer’s of the media, critical decision makers, and to embrace their individuality and uniqueness through media literacy and media creation“, something that spoke to me in so many ways, I wouldn’t know where to begin. Since then, me and my co-workers at the Public Relations Department have come up with an internal campaign featuring all staff in self made videos sharing their views on our cause and answering the question: Why I am not the media?
I’ve outlined a text on my mind more than a thousand times, but here goes the final version:
I am not the media because I am a journalist who experienced first hand how news outlets manipulate their texts, images and videos in order to have more advertisers, readers or viewers and, obviously, more profit. I grew tired of how content was biased, many times just reinforcing common sense and forgetting the ethical standards that all journalists should be defending in order to stimulate democracy and a healthy exchange of ideas. But, mostly, I am not the media because I am a woman who refuses to recognize stereotypes as guidelines to what I should look like, dress, do, feel and value in life.”
I know every time someone talks about how mass media is sort of controlling our minds and manipulating news it sounds a little bit like we live in a world described beautifully by George Orwell in 1984. But, after studying the Frankfurt School in college, you can barely talk about the media without bringing up it’s capitalist socialist settling and it’s relation to power and profit in the western civilization.
Going back to IANTM, what caught my attention is the efforts they were making to educate teens and young adults on media literacy, giving them tools to look at the news, movies and other cultural products with criticism, challenging them and even, maybe, revolutionizing it by turning these teens into journalists, writers, bloggers, people who would give a voice for what they feel lacked or should change in the way news, movies, tv and social media behave nowadays. Empower, to me, would mean give them the tools to criticize and take action to make their communities better. Something that, from my point of view, will always be a win-win situation for all of us.