To all the people that keep policing others about the ALS Ice Bucket Challenge


Everyone know what the ALS Ice Bucket Challenge is. To raise awareness to a serious disease, people are challenged to throw a bucket of icy water on their bodies or encouraged to donate money to develop research and treatments. For those of you who don’t know how serious ALS is, this is the ALSA description of the sickness:

Amyotrophic lateral sclerosis (ALS), often referred to as “Lou Gehrig’s Disease,” is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed.” 

It should all be very simple, get wet and/or donate, until social media pricks started questioning it and speaking out about how things “should be done”. This is some of the ideas some people shared against the challenge, and my take on each one:

1) America is wasting tones of water, meanwhile in Africa people struggle with thirst. 

I agree with the idea behind this statement, which is: don’t waste something that others need to survive. But, at the same time, I can’t help but wonder why thirst in Africa is somehow a more important issue than contributing to find a treatment or a cure for ALS. How do we evaluate which cause is more pressing? And why do we feel entitled to criticize people that choose one cause over the other?

More importantly, if you really want to criticize the way people waste water, let’s agree that this one bucket per person will not make a huge difference in the long run. Tackling daily situations where you could be saving water and making it a priority is a better way to go, since its something that can and should be done every single day. What would make a huge difference overall is:

– don’t use your dishwasher or washing machine when it’s only half full;

– don’t spend more than 15 minutes in the shower, there’s no need for that;

– don’t let the water running on the sink while you brush your teeth;

– check your house and work place for leaks regularly.

For more tips, check out the Water Use It Wisely website. They have more than 100 ideas of little things you can introduce to your routine to really use water wisely.

2) ALS is a serious debilitating disease, don’t waste water. Just donate, they really need it. 

The other day a facebook friend posted a video of a woman showing off pieces of paper with facts about ALS and arguing that they need a donation more than they need a bucket of icy water dumped on your head. On her last frame, she sows off a hundred dollar bill saying that would be her donation for the cause. If you refuse to take the challenge because you have the means to make a donation and you prefer to do it, good for you.That’s awesome that you can contribute this way. But do you have to publicize it on social media and make a statement that your donation is more important then the acts of all the other people that helped raise awareness to the illness? I personally feel it is incredibly rude to imply that those that froze their entire bodies are greedy people that are not willing to make a donation. Other people may not have the money, so they dumped the icy water and promoted it on social media, challenging others to do it. Others that might be willing to make a donation, no matter the amount, and continue to spread the word. Each person helps the way they can, donating because you have the means doesn’t make you better than anyone.

3) ALS is important, but so are other diseases such as cancer, ms, and etc. Why are you not making a donation to them?

We all understand there is several serious illnesses that debilitate and kill human beings daily. And there is several other organizations that need donations to fund researches and treatments. By making a donation or raising awareness to one specific disease or one specific organization people are choosing to support a cause, not dismissing or forgetting there is others to be supported. Individuals can’t embrace the world and solve all the problems at the same time. But they can step up and help one cause when there’s an opportunity or a new campaign. Nobody needs you telling them there’s other causes out there, and making them feel bad about choosing one.

My point with this text is to tell all the people that keep policing others on social media and making their savvy comments that some things don’t need to be criticized or combated or challenged. They just need to run its course. It’s ok to be part of the mainstream sometimes, just join the trend. To me, this is one of the times we should be celebrating the power of social media and a well crafted marketing campaign to raise awareness to an organization and a disease. We should be pointing out that by some reason so many people came together and dumped feeling waters on themselves as a sign of solidarity, generosity and humanity. How beautiful is that?



Reposted from I AM not the MEdia: Why teach teens and young adults about media literacy

As some of you know, I am currently working as Public Relations Coordinator at a Charlottean non-profit called I AM not the MEdia, Inc. One of my duties has been to revive and update their blog, which I gladly do every week. Sometimes, at the expense of not publishing anything here. This is one of the blog posts I published on our blog. It is meant to raise awareness to the importance of our mission, which is to teach teens and young adults about media literacy, helping them read the news and use social media in a critical way. I thought maybe it would be cool to repost it here for you guys as well. Here it goes:

I AM not the MEdia: Why teach teens and young adults about media literacy 



Studying the psychosocial development of a person’s life cycle, Erik Erikson described adolescence as the stage of identity versus identity confusion. Between the ages of 13 and 19, teens are more likely to be influenced by their peers and their environment, often changing and experimenting different behaviors and activities while looking for answers about who they are and how they fit in society. Adolescents experience newly concerns about how they appear to others and start making their own decisions, despite how they were raised. One’s ideologies are now chosen by themselves, which often leads to conflicts with adults over political and religious orientations. Aptitudes and dreams are considered while choosing a career or a role in society, something that can lead to conflicts when parents feel the need to control and influence their child’s decision.True self discovery and identity comes when one reconciles with who you came to be in opposition with what society expects one to become. Also, it comes when one finds balance regarding what aptitudes he has and what he is going to do with it. These are important aspects of themselves teens need to figure out before entering adulthood.

On average, teens are exposed to the media 10 hours and 45 minutes per day, which includes engaging on social media, watching TV and playing video games. Considering teenagers are avid media consumers, one can only wonder at what extend the images and behaviors depicted by the media can influence teenagers, young adults and viewers in general. Sexuality, relationships, body image are some of the themes that seem to impact teens the most.

I AM not the MEdia, Inc. develops workshops for teens about media literacy believing that talking about unhealthy and risky behaviors and how they are portrayed on the media is the best way to provide teens with valuable information to be critical viewers of the media and informed decision makers. Ultimately, we give teens tools to think for themselves about how they want to be seen by others and what behaviors they can change to achieve their goals. We also work to send a strong message for people to embrace their individuality and uniqueness, hoping to build self esteem and their love for themselves.

Working for this organization has been such a challenge, and such a joy… Hopefully this post will help you guys see why.


Living abroad: three advices to make your life easier

My husband is american and after we got married I went through a lot of adjustments when moving from Brazil to the US. Some were easier than others, but I learned a lot from each experience I had. I thought sharing it may help others on adapting to a new country, language and lifestyle. Here are my three advices to a smoother transition:

1. Stay in touch with your roots


Stay in touch with friends and family is such an easier thing to do nowadays. Whatsapp, Imesssage, Skype, Viber and FaceTime are some of the technological tools and apps we all can use in our favor to talk to those who we love and know us better. They might not understand your difficulties entirely, but including them in your new life is always a way to reassure yourself that you don’t have to loose the relationships you already have to create new ones.

Something that took me a while to realize, also, was the importance of local food on our daily life. Discovering Brazilian grocery stores became a habit and I try to restock on sweetened condensed milk (to make brigadeiro) and frozen cheese breads every opportunity I have. Having that one comforting treat once in a while is a way to maintain cultural traditions I had ever since I was a kid.

Finally, since I love to read, I started purchasing more and more books written in Portuguese, so I can still practice my mother tongue and keep up to date to the literary scene in Brazil. When I get tired of speaking and writing in English, I find comfort on reading the best Brazilian prose I can find. Some people also purchase Latin TV channels that include TV stations from their countries, but to me the investment was never justified. I don’t really enjoy Brazilian TV as much as literature, so it didn’t make sense.

2. Find other expat friends


Getting to know expats who are living in the same city as you and networking with other foreigners has two huge advantages: they can help you understand how to position your peculiar point of view about your new country’s culture as one of your professional strengths and they are very likely to understand everything you struggle with when you first arrive. Plus, there is no better people to mock your new country’s weird cultural traditions with. They probably share the same views.

3. Keep yourself busy


Finding something to do with your free time is such an important advice. When I first got to the US, I couldn’t work because I was still waiting for my visa, so I stayed home for longs periods of time. The feeling of being an outsider was deepened by my loneliness, and that wasn’t helpful at all. Being so dependable of a car in Ohio was tough, but after I bought my own I started driving our dogs for parks and dog parks and getting in touch with locals that were doing the same. Having a silly chit chat while exercising my dogs was a much appreciated way to interact with others, exchange recommendations for local restaurants and grow my social network.

Those encounters are great, but more important than that is having real friends. I was lucky to become good friends with my husband’s friends, but I missed having my own. Does it sound selfish? I guess I needed a life support system that was independent from him, his friends or family. Finding a job and meeting people with common interests here in Charlotte definitely changed that feeling. Studying, attending courses and local networking events or finding local communities online, these are all things one can do to meet new people and develop new friendships. The other day, somebody posted an invitation for women to play volleyball at a Charlotean park every thursday night on a local facebook community. I thought it was a great way to connect with others. If only I could make it.